Motivation on the Move – WWWYH – Work With What You Have.

In this motivation on the move video I talk about the importance of working with the resources you have at your disposal now. Focus on what you do have and not what you…

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Social Networking: 10 Steps to Finding Your Target Market in Facebook
By Donna Gunter (c) 2009 OnlineBizU.com 

Everyone is talking about social networking, and many claim
social networking to be the panacea for all of your
marketing ills. Marketing on social networking sites like
Facebook, Linkedin, and Twitter can help you increase the
size of your email list and help you grow your business.
The key to success with this strategy is making sure that
members of your target market are in your network.

Facebook is very strict and very particular about how its
participants contact each other. Facebook limits the number
of new invitations that can be sent in a given day or week.
The exact number is a Facebook secret and unknown to the
public, but if you exceed this secret amount you can get
booted from Facebook. However, I think if you stick with no
more than 10 per day, you will probably stay within their
limits.  Secondly, you are permitted only 5000 friends in
Facebook, so if you're successful in this strategy, you may
ultimately need to create a waiting list of friends.

How do you find your target market in Facebook? Whether
you're an experienced social networker or just a newbie,
here are 10 secrets to growing your target market network
in Facebook:

1.  Update-to-date profile and/or Fan page: Before you
begin a "friending" (i.e. request to become another's
friend), be sure that your profile is up-to-date with an
accurate description of what you do, your interests, and
your contact info, including your web site URLs. If you
have multiple businesses, invite people in your appropriate
target market to become fans of your niche-specific fan
page.

2.  Follow the gurus. Follow leaders in your
field/industry and "friend" them. Anytime you make a
friend request, include a personal note, as that will
increase the likelihood that they will accept your request.
Say something like, "I'm a big fan and have been on your
ezine/blog list for several years. I'd love to have you in
my network in Facebook." Once they have accepted your
invitation, make comments about their status updates to
help you get on their radar and in front of their networks.

3.  Friends of friends. Take a look at the people in the
network of your industry leaders, as they are probably part
of your target market as well, and send friend requests to
those of interest to you. When you friend someone that you
only know by association, send a personal note as well,
like "I discovered your profile in <name here>'s network
and would like to get to know you better by adding you to
my network."

4.  Use groups. Look for groups that may contain your
target market. In your search for groups, use keywords
that describe your niche, your industry, your geographic
area, the interests of your target market, or whatever
other terms you might use to find members of your target
market. Join and begin to participate in the group so that
they begin to get to know you. Then peruse the member
lists for good prospects, sic as the members you've
connected with or have gotten to know. Since you won't be
able to view the profiles of the group members because they
aren't in your network, much of your decision-making about
whom to friend may be based upon appearance or how you
might be connected to them via other friends in your
network.

5.  Check your own lists. Friend people that you already
know from your high school, college, alumni associations,
and places of employment if they fall within your target
market definition.

6.  Facebook-recommended friends. Facebook typically
recommends friends based on your current friends list when
you log into your profile. I've found these recommendations
to be pretty solid. Take them up on their recommendation
and add those folks to your network.

7.  Add by interest or industry. Do a people search by job
title, industry, geographic location, or interest. Those
people with those terms in their profile will show up in
your search, and you can request to add them based on
common interests.

8.  Build the relationship. Once you friend someone, you
need to begin to get to know them and start them on the
like, know and trust journey so that you become their
top-of-mind expert in a particular area. Begin building the
relationship by posting a quick "thank you" note on their
wall, as well as a comment about something on their profile
that interests you or in which you have in common. Watch
for their status updates, as well, and comment on these
when appropriate.

9.  Create a group. Once you've got about 500 followers,
create a group for your target market. Provide the group
with useful content and and ask questions to stimulate
discussion and get the members to return to participate in
the group. You can post articles, links to blog posts, or
videos you have created. Invite group members to any free
virtual or face-to-face events you're hosting.

10.  Integrate into your plan. No marketing strategy works
unless you consistently implement it over time. As a newbie
to Facebook, you might want to spend as much as 60 minutes
per day researching friends and participating in groups.
As your network grows, you many spend only 15 minutes 3
times per week on Facebook. The key to success is to put
this strategy on your calendar and make it a routine part
of your ongoing Internet marketing tasks.

While social networking is an inexpensive marketing tool
and can be effective in helping you grow your business,
maintain your other marketing strategies, as well, and
simply add this strategy to your marketing mix.  A
well-rounded Internet marketing plan that includes social
networking and is implemented consistently will mean that
your prospect well will never run dry.
===========================================================
Online Business Coach Donna Gunter helps baby boomers
create profitable online retirement businesses by
demystifying the steps needed to successfully market a baby
boomer business online. Would you like to learn the
specific Internet marketing strategies that get results?
Discover how to increase your visibility and get found
online by claiming your FREE gift, TurboCharge Your Online
Marketing Toolkit, at ==> http://www.OnlineBizU.com
===========================================================

Five Crucial Components of Web Design
By Woody Longacre (c) 2009

Professional website developers know the importance of web
design and the role it plays in making a website successful.

Designing a successful website is no easy task, especially for
someone who is new to the world of web development. With the
help of web development applications many people can and do
create decent websites. But decent in most cases is not good
enough to make a site successful from a traffic or financial
standpoint.

There are five crucial components of web design that you must
focus on in order to make a site valuable to its visitors and
successful for you.

- SEO -
Getting free traffic to your site.

- Usability -
Ease of navigating around the site and finding desired
information quickly.

- Aesthetics -
Visual appeal.

- Content -
Valid, up-to-date, relevant information.

- Graphics -
Eye candy that relays relevant visual information to the
visitor.

SEO

Before you ever lay down a byte of HTML code for a site, you have
to know and understand at least the basics of SEO and how it
fits into the design. SEO is the art of designing a site in a
fashion that gives the site an advantage for obtaining free and
abundant traffic.

The number one aspect of SEO is selecting keywords relevant to
your site. The keywords you select should be based on high
usage, low competition and relevancy to your topic. Once you
select keywords you can then begin the development of your site.
Keep in mind keywords are a critical aspect of the design. The
keywords you choose will be applied within the design in
strategic fashion to benefit the flow of traffic to your site.
To understand more on how to implement SEO you should read and
learn more about this important subject. If you don't, your
website success will be difficult to achieve.

Usability

Your website must be easy to navigate and designed in a way that
makes it easy to find information. Visitors will not stay long
if it takes more than one or two clicks to get the information
they want or if it takes brain power to figure out how to get
the information they want. One of the goals of your site design
is to keep usability easy, and simple. To do this, apply the
following three fundamentals of usability.

* Provide a site search tool.

A visitor in a hurry can quickly find the info they desire then
move on to the action they desire.

* Provide simple, intuitive and consistent site navigation.

This provides visitors the tool they need to leisurely explore
their way through your site.

* Provide logical and simple to follow content.

The message of a site should start off in a simple and basic
fashion with well defined links pointing the way to more
detailed information or explanation as needed.

In the cases above, the goal is to make it easy for your visitor
to find the information they want without frustration or
difficulty. Doing this well will have a positive effect on
increasing the return of your visitors.

Aesthetics

A website has to look clean, uncomplicated and strike a balance
in layout that is pleasant to the visitor. Pleasing aesthetics
come about when the colors of a site complement each other, the
graphics blend and lend continuation of the theme and the layout
brings unity and openness to the page.

Often overlooked by novice designers is the color palette of the
site. While you can select color in a willy-nilly fashion and
still provide a visually appealing site, a better idea for color
selection should be based on an understanding of the color wheel
and proven color strategies.

Many web designers often view a web page as an opportunity to
blast a visitor with lots of information in hopes this will
convince the visitor to take action. Usually this results in a
quick exit due to the overwhelming visual effect and complicated
look. A better approach is to provide less content and open
space (referred to as white space) to allow visitors eyes to
scan and explore with ease.

Content

An important feature of any website is the quality of the text
content. Visitors come to a site expecting to find answers to
their questions, solutions to their problems or for
entertainment value. The content offered at your site must be
well-written and without grammatical or spelling errors. It also
has to be relevant to the theme of your site, with valid, up-to-
date information for your visitors. Content is King!

Graphics

You can have a functional and usable website without graphic
elements. However, if there are similar sites to yours that
employ graphics, guess which site will get the most traffic. The
necessary companions to any well-designed site are the images
and illustrations that grace its pages. The images can't be any
willy-nilly graphic that you might think is cool. Graphic
imagery has to support your branding, and communicate the
message you are trying to convey. Before you incorporate graphic
elements into your site, take some time to look around the web.
Notice what looks good and how elements are laid out. These same
layouts techniques can be used as models for your site.

The Internet is a highly competitive business arena. To be
successful with a commercial website, you have to keep these
five crucial web design elements in mind. Contrary to what many
will tell you, it is rarely possible to have commercial success
without the benefit of a professional website. This is not to
say that you must hire a professional, however you must
implement professional design elements to improve your chances
for success.
================================================================
Woody Longacre, Internet Web Design
(http://www.webhostinggoods.com/Web_Design.html). We invite you
to visit the Web Hosting Goods Store (http://www.webhostinggoods.com/)
for Web Design Services, Web Hosting, and Domain Registration.
================================================================

Free Traffic and the 4 Vital Elements of a Successful Website
By Brye Bishop (c) 2009

Let's face it, anyone can build a website. There are countless
companies out there offering a vast array of web building
solutions, some good, some great, and some quite frankly are a
complete waste of time! But throwing together a website is
really only part of the story, only part of the process. There
are literally, hundreds of thousands of web pages, that will
never be viewed and therefore stand no chance of commercial
success. Some of those sites are relatively good; unfortunately
their owners have misunderstood the process and have the cart
before the horse...

In the online world nobody just happens by your website, credit
card in hand! If you've yet to build your website, or about to
create a new site, stop! consider first exactly what you wish to
achieve with that site, before you start. "Creating a website
should follow a process proven to deliver a commercial end
result... or run the risk of ending up, just another pretty
picture in cyberspace!"

Fortunately there is a process, and I highly recommend you take
a look at it... perhaps you already know it...

Content > Traffic > Pre-sell > Monetize

A time tested, 4 step process, proven to produce websites that
deliver... commercially! Ok so, let's now look briefly at each
step and why they work in this particular order.

1. Numoro Uno, as always. Content. Very, very important. Building
information-rich sites is crucial. You must have high quality,
unique, relevant content on your site, A; because you want to
attract visitors in the first place and B; to generate long
term, search engine based free traffic.

Online, people are looking for solutions, for information that
leads to solutions. They use the search engines to hunt for the
most relevant facts to reach this end goal solution. Your job is
therefore easy... give it to them... but don't just plonk down
any old garbage and hope for the best... take your time, put in
the effort, provide good quality information that will
over-deliver and keep your visitor interested, satisfy her need
and you will be rewarded. Over time, gradually add new fresh,
useful content and you will be creating web pages valued by
humans and search engines alike. On the internet, high value
content is king!

2. Traffic... Ahh! The Holy Grail... Much has been written on
the subject, and many are making a good living providing (?)
this elusive element.

Truth is, (excluding social media) there are but two ways to get
it - you either pay for it, or you optimize for it. If you take
the time to understand the basics, you can easily do both.

Paid search, (PPC) such as Google Adwords has its place, and can
provide an immediate stream of targeted visitors to your
website; however it is a study of its own and can, if not
understood, be very costly very quickly! If you want to go that
route learn with small amounts (of money) and don't be tempted
to throw good after bad... owch! been there!

Safer and arguably better, is optimization (SEO) for the organic
results, as reached via a Google or other search engine search.
This is simply intelligent website construction, a process anyone
can do. The important point is, the optimization should be built
in during the creative process, at the time you're constructing
the site; you are literally building your website to principles
that make it search engine friendly, thus leading to high natural
positions in organic search results, leading to of course,
significant free traffic flow to your site...

3. Don't sell... Pre-sell. You have created a website with value
rich content, and fully optimized its pages for indexing by
Google (and other search engines)... Folks are arriving at your
site as directed by their search results. You are keen to have
them buy your goods or services, ready with your pitch... but
wait! There's another vital step in the process of converting
your visitors into customers, and you've done half the work
already...

Pre-selling is a warming up process, whereby you develop trust
and confidence in your offer... it's already well known that
people are more willing to buy from those they like, trust or
respect. By over-delivering relevant high value information,
without appearing to be forcing a sale you will almost by
default, create an atmosphere that inevitably leads to sales.
Simple!

As far as your visitor is concerned, her needs are being met,
his wishes are being fulfilled, you are providing the very
information that is the solution to that which they are
searching for in the first place. Pre-selling creates an
open-to-buy mindset that smoothly introduces your visitors to
your monetization offer.

4. Monetize. Ok thanks for sticking with me, here's the home
run... This is where you make your offer enticing by introducing
and highlighting the many benefits of your product or service,
and detailing exactly how it offers the solution to their
predicament. You have paved the way with informative, relevant
content and can now look to close with persuasive sales copy,

Your call to action should be strong and concise. Tell your
prospect exactly what they need to do to order. If you have a
good product, and you should, let them know exactly how they
will benefit by ordering from you... Today!

So there it is... in brief... A formula simple, yet highly
effective. Generate targeted free traffic via your highly
optimized website, provide information packed content that
offers solutions, warm up or pre-sell your visitors by
over-delivering on the quality of that content, then and only
then, monetize by introducing persuasive, benefit focused sales
copy to convert pre-sold visitors into enthusiastic customers.
For full details on how to implement each of these steps (with
no technical knowledge whatsoever!) grab yourself a free 48 page
e-copy of The Simple Art of e-Persuasion at the info link
below... or visit my site.
================================================================
Brye Bishop is a highly successful internet entrepreneur and
marketer, committed to providing quality source information and
assisting others in their quest for financial freedom.
http://www.Clickfig.com ...Get your free copy of The Simple Art
of e-Persuasion now, simply email "eBook offer" to
info@clickfig.com
================================================================

Blog Flipping: 10 Important Factors When Selling Your Weblog Or Website
By Chuck Crawford © 2009

The market for blogs has exploded. Many companies do not want
to invest the time in developing a blog in their respective
niche, which has given rise to a whole new cottage industry,
blog flipping.

Blog flipping is done in a few different ways. Some flippers
buy an existing blog that has potential, but is not currently
producing. They take that blog and build the traffic and sales
up to a level productive enough to reap a profit from their
investment, and then sell it.

Or, more common in today's blog flipping market, is to research
a specific niche, develop a domain / blog, and then sell it.

But what does "developed" really mean? It depends on the
flipper. So buyers really need to do their homework (read due
diligence) before investing in an "established" blog or website.
Because "established" is in the eyes of the beholder, and means
many different things depending upon who you consult.

In my opinion, established means that the site, or blog, is
profitable. Now profitable can be defined very differently for
different companies. It doesn't mean that the site has to be
making money, though it does help justify the investment when
purchasing the blog. It can mean to a prospective company only
that the site has traffic that company believes it can convert
into sales. Not everyone can convert website traffic in the same
way. So there are companies out there looking to buy blogs that
have a certain, specific reader demographic that fits their
market. However, these types of sales are few and far between.
Companies that are buying blogs normally want to see one thing.

Profit.

Not just income, because a blog's gross monthly income and it's
actual profit margin can be two very different things as well.
We've all seen the advertisements screaming that you can make
ten thousand dollars a month blogging, or with Adsense, or
whatever. But the part usually left out is the investment it
takes to get that income. Sometimes the cost is far greater than
the income, making the blog or website a LOSER.

So what steps should you take to sell your blog if you are a
would be website flipper? Here are a few factors your blog or
website should have in order to get top dollar:

1. Real Web Property

Your blog needs to be a real web property. What I mean by this
is that it needs to be a real domain, on hosting you are paying
for. Free hosted blogs are not a viable investment for most
companies and corporations. There are exceptions to every rule
and I'm sure that there have been a few sales of extremely
popular Blogspot blogs, but unless you have a million visitors a
month, you're probably not going to sell a free hosted blog
anytime soon. Buy a domain, pay for some hosting, build
something that has value.

2. Professional Appearance

Your blog or website needs to have a professional appearance.
Custom design is always better, but at the very least, it needs
to have a template or layout that fits that blog's readership or
market. If you have poor graphics, even if your blog has monster
traffic, you'll sell it for much less than you could have if you
had professional web design. It's sort of like house flipping or
selling a used car. If you can afford it, a fresh coat of paint
usually brings the resell value up substantially.

3. Developed Traffic Sources

Potential buyers want to see traffic. Not just any traffic will
do for most serious investors. They want to see solid, search
engine traffic and a solid bookmarked reader base. StumbleUpon
and other social bookmarking websites are awesome traffic
sources, no doubt. But when it comes to someone buying your
blog, they want to see more than just a few traffic spikes from
a front page listing on Digg. They want to see that the traffic
is going to keep coming for months and years to come. Without a
lot of work if they can get it.

4. Documented Traffic Statistics

It is going to take more than just the summary of "hits" screen
capture from your webalizer stats to make the sale. You are
going to need at least three months history of actual traffic
statistics. Unique visitors, tracking cookie info if you have
it, Google Analytics, etc. Numbers, numbers, numbers.
Corporations want numbers in order to convince their board of
directors that your blog would be a sound investment. Private
investors are no different for the most part and they want to
know exactly what they are buying when it comes down the actual
traffic your blog has.

5. Profit and Loss

Lots of income statistics. If you are looking to sell your blog
or website for real money (read more than a few bucks nabbed on
EBAY) then you are going to need to show your buyer some stats
about money. P&L statements (Profit and Loss) for as far back as
you can go will help your buyer make his or her decision. It is
one thing to tell a potential buyer what the gross income per
month is, it's a completely different thing to show them exactly
what the net income is and how it is obtained each month. Keep
good records of your website expenditures and what the income
received from those investments are. Include every cost. Website
hosting, design, redesign, employee or outsourcing costs,
whatever. Include everything and show them the real bottom line.

6. Set a Fair Price

I know you love your site, I love all of mine too. So it's easy
to attach an emotional value to your blog and inflate the price.
It's also really easy to confuse a blog's actual value with your
vision of it's potential value. What you think the site will
make someday and what it's making now are two very different
things. Sorry, but what you think it will make someday has zero
value to a would be investor. They only want to know what the
net profit is, right now. Yes, you can take some long term
income growth statistics and make profit projections, but unless
you have these statistics going back a year or more, most buyers
are going to dismiss them entirely.

Set a real price. In the bricks and mortar world most companies
sell for 2 to 3 years of the total net income. Online, this
number is usually cut down to one year. So if your website is
netting $300 per month, the actual value of your blog is
probably somewhere around $3600. Once again, it's easy to add an
emotional price tag for all the hard work you've done to get
that blog making $300 clams a month, but your sweat equity
doesn't mean much to a buyer.

Neither do website values created with online calculators.
These sites are traffic magnets and are built totally to obtain
webmaster traffic. If you search long enough and hard enough,
you'll find a website value calculator that comes up with a
number you like. It still means nothing to a buyer. It's not
what your site is really worth and should have no bearing
whatsoever on your sale price.

7. Where to Sell your Website

Where and how you sell your website is super important. The
profit you make will be directly related. Try to stay away from
auction type formats if at all possible. If your site has some
real value, use a website broker. A broker will help you
determine the real value of your blog or website and then help
you find a qualified and interested buyer. You would call a real
estate agent (read professional) if you were selling your house,
right? So why would you rely on your "for sale by owner" plan
when it comes to your web property? Call a professional.

Sadly, one of the main reasons most flippers don't call in a
pro is because deep down they don't really want to know what the
site is worth. They want to live in their imaginary world where
their holdings are worth millions. They can put a site up for
sale on Sitepoint or Ebay for whatever price they want. Creating
the illusion that they are worth substantially more than they
really are.

8. Pie in the Sky Promises (magic beans)

Stay away from "Pie in the Sky" promises to potential buyers.
When it comes to buying a website or blog, 99% of the buyers out
there are from Missouri (the "Show Me" state) and only want to
see the cold hard facts. Offering to take them to some new level
of income at a later date is only going to make you look
unprofessional and like an amateur.

There are sales contracts that require you to assist the new
buyer for a set period of time. But these are normally for sites
that are currently making money and allow time for you to teach
the new owner just how that income is made. These clauses in
sales contracts are not designed for you to hatch your half
baked plans or for time to realize "what you think" the site's
potential might be someday.

9. Accessible Communication

You need to be extremely accessible to both your broker and
potential buyers. They are going to have questions. So you need
to have a cell phone number and an office number where they can
reach you. You need to check your email often and respond
quickly. Slow response can be a red flag signaling uncertainty,
and that's something an investor just does not want to see when
they are thinking about laying some cash on you. Be available to
talk to them.

10. Know the Details

Communication is only effective if you have answers. If you
have to stumble and stutter with your answers, it's going to
have impact on the sale. You need to have done your homework and
you need to know the answers to the questions in advance.

There you have the basics for flipping your blog or website. Of
course there are many more points that can increase the actual
dollar amount realized when you sell your blog, this only covers
some of them.

But if you follow these guidelines and are realistic with
yourself and your buyer, you can sell your website for a profit.
So take the time to prepare your web property for a real sale.
Writing a good sales pitch is fine, but it's not going to be
sufficient for most investors. You're going to need to have
these bases covered.

Good luck. I hope you sell your blog for what it's worth.
================================================================
Chuck Crawford is an established expert in web design, traffic
development and website financial analysis. He has been helping
people design and develop their internet business since 1995.
Visit http://www.business blogs.us/blog/
================================================================

Copyright © 2009 Jayde Online, Inc.  All Rights Reserved.