ree and Easy Link Building Tips
By Enzo F. Cesario (c) 2009

Okay, you're the proud mama or papa to your brand new website.
Now what? This isn't like the movies - just because you built it
doesn't mean they'll come. The Internet is a huge limitless
space with ever-growing numbers of websites. You are just one
small website among millions. How will anybody ever find you? How
do you become visible? Right now, you just exist out in the web,
untethered. You need to become visible when someone searches for
you and one way to become visible to people is to become visible
to search engines. And one way to become visible to search
engines such as Google, Yahoo, or MSN Bing is for your site to be
tethered, or linked to other sites.

If you've spent any time reading Internet marketing blogs you
know that link building is a huge part of a marketing campaign.
Backlinks - links that point to your website - are a major factor
in determining your popularity or ranking with the search
engines. And of course, just like in high school, you want to be
popular.

You can buy your way into links, but here we're talking about a
few free and easy ways. An obvious and natural way to build links
is through content. When you start a link-building campaign for
your new website, focus on attracting links that will add value
for your website visitors and best represent your most important
keywords too. It is invaluable to have visitors go to your site
and share your content.

Here are a few easy and mostly free ways to build links for your
website.

Blog-Based Link Building

One way to get natural links back to your website is by setting
up a blog for your company. Make sure you network online with
other blogs that complement yours. If you share industry news and
have useful and relevant content, you'll attract links.
Reference other bloggers in your content and link to other blogs
in your industry.

For blogs, content is extremely important. Every time you add
words to your blog or website, you are presenting yourself to a
potentially huge audience. How does your blog's content reflect
your company? This content could be the page that carries your
company's name around the Internet world. Cheap content is just
that - cheap. Create content that people want to read and that
will make them come back again and again.

Reviewing products and services and posting those reviews on
other sites is another way to build links. Your honest
evaluations and smart opinions can also build your reputation as
an expert in your field.

Link Building with Social Media

Another way to build natural links to your website is through
social media sites like Facebook, LinkedIn, MySpace and Twitter.
These sites allow you to set up a user profile where you can add
information about you and your company including a link to your
website.

Some sites, Facebook for example, also have a way to promote your
business with a page, ad or group. Just keep in mind that there
are good ways and bad ways to promote your business on social
sites and you should observe proper etiquette when you do.

Link Building with Organizations and Directories

If your industry has professional organizations or associations
that you belong to, check with them and see if they have an
online directory with links to member sites. They may or may not
charge a fee for this. If they do, it shouldn't be much.

Check with your local Chamber of Commerce or Better Business
Bureau. Links from sites like these can be very helpful. Check
with other local businesses and organizations that have lists of
businesses and request links from them, too.

Online directories are another opportunity to look into. Yahoo!
Directory is a good one. If your business is in a specific
geographical area, you might also find some local directories to
submit to that will boost your local visibility.

Links from Charities or Non-profits

If your company makes charitable donations to organizations and
non-profits, see if they have a "donors" list on their website
and ask if they will link to your website.

Links from Press Releases

Has your business just started or have you just launched a new
product? A press release is a great idea to announce your news.
There are quite a few press release distribution services
available and some have a free first time offer.

Links from Partners

If your website offers information about other partner websites
like business directories, you should make sure to use all your
linking potential. You could have a badge that your partner could
put on their site linking to you and one for your site that links
to theirs.

If you have an RSS feed or a widget on your site that has good
value to visitors, those can be taken from your website and
displayed on another person's website, linking back to your
site.

The Internet is constantly evolving and there are thousands of
ways to build links. Look around at other websites and see what
they have and how they work. Look at your business, think outside
the box and you might come up with other ways to develop links.
If it all seems like too much, there are many online consulting
companies that can help with link building, SEO optimization and
brandcasting.
===========================================================
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat (http://www.Brandsplat.com/),
the only online marketing and advertising company employing Brandcasting, the most effective way to brand
your company on the web. Brandcasting uses informative content and state-of-the-art internet distribution
and optimization to build links and drive the right kind of traffic to your website. The approach is simple,
highly effective and affordable. Learn more at: Brandsplat.com (http://www.Brandsplat.com/
and www.brandsplatblog.com (http://www.brandsplatblog.com/.
===========================================================

5 Reasons Why Most Internet Marketers Fail
By Titus Hoskins (c) 2009

When it comes to starting any endeavor, whether it be
learning a new hobby or starting an online business, we all
have to start at ground zero. We all have to start at the
very beginning from the very same place. Granted, we each
bring different skills and backgrounds into the mix, but
for the most part we are all on equal footing at the
starting line.

If this is the case, then we really have to ponder why is
it only a choice few go on to succeed, while most people
don't. Just what are the reasons why most online marketers
fail? This is the core question that has to be answered if
you want to fully understand Internet marketing and how it
works.

What are these basic reasons?

What are the causes or stumbling blocks that hold many
marketers and webmasters from reaching their full online
potential? If we know these factors, we can learn how to
avoid them and even overcome them in our own online
marketing. These reasons can be a solid reference point or
even a source of inspiration for any online marketer just
starting out.

Speaking from the viewpoint of someone who has started from
the very beginning with little to no knowledge of computers
or even marketing for that matter, I can honestly relate to
the beginning marketer. I even had to learn HTML from
scratch in order to construct my own webpages. Probably my
only advantage, I did have a background in art but
designing webpages was completely different from anything I
had done previously to starting in online marketing.

But from my own experiences I have drawn some general
conclusions about Internet marketing and why some people
succeed while most people fail. So here in my honest
opinion, are some of the main reasons why many online
marketers fail:

1. Overwhelmed With Information

Perhaps, one of the biggest obstacles I faced when I first
started my website - I was bombarded with so much
information on how to proceed I didn't have a clue which
direction to take or who to believe. Thousands of different
info products telling you to do this, not to do that... so
much marketing information to absorb that you end up
scratching your head and looking like someone auditioning
for a zombie movie.

Completely overwhelmed with so much information, many
marketers or webmasters enter a state of paralysis where
nothing gets done. You go from one course to another or
from one method to another, without any real understanding
of how to proceed or how to get a detailed blueprint to
follow.

Information overflow can effectively crush all that novice
enthusiasm and literally kill even the most eager of
entrepreneurs. Anyone starting out must be aware of this
obvious but insidious pitfall you have to avoid at all
costs. One of the best remedies, simply try concentrating
on just one or two marketing plans/marketers for all your
information. Try to eliminate the clutter by just working
on one marketing system. Just have a few key marketing
resources you go to for information, not a hundred! And do
your homework, only pick marketers who can back up their
claims with observable results on the web. One obvious
checkmark - just see if those marketers have top rankings
for their sites for popular profitable keywords associated
with their sites or products.

2. Lack Of Key Marketing Basics

There are some key marketing basics or fundamentals you
must learn about marketing online. Internet marketing has
some key elements you must get right or you will have a
difficult task in succeeding on the web. Just simple
factors you must get right or it's game over before you
even get started.

Most marketers fail to realize the web is "information
driven" and you must supply quality information or content
in order to truly succeed. You must provide a valuable
service or function to your visitors. You must help solve
their problem. You must give them a solid reason to use
your site or product. Quality content is and always will be
King on the web.

You must also understand much of the web is "keyword
driven" and you must construct your webpages to take full
advantage of these keywords. You must have at least a
rudimentary understanding of SEO (Search Engine
Optimization) and how you can use it to get top rankings
for your keyword phrases.

3. Lack Of Time And Resources

Another major reason why many marketers fail is because
they simply can't afford the time to learn and build their
online business. Most people just can't stop everything and
work full time online because they have bills to pay and
families to support. It may take months, probably years,
before you can build up a successful online business that
gives you a comfortable living. The average person just
doesn't have the time or the resources to spend months
learning how all this works.

Keep in mind, getting a business or website going is
probably the most inexpensive way to start your own
business. Domains are cheap. Web hosting is cheap. Web
design is cheap if you can do it yourself... Compared to
starting a business in the "real" world, creating an online
business will only cost a faction of the normal expenses
connected with starting a business. But the main problem is
having the resources to pay your living expenses until your
online business is profitable. Many beginning online
marketers don't have these resources and the main complaint
from these marketers: "I Simply can't afford the time to
work at this online stuff."

One solution is to work at your online marketing in your
spare time and gradually build up your business until you
can afford to do it full time. It will obviously take
longer but you can still get to the same end goal.

4. Lack Of Necessary Skills

Actually, you don't need many skills to succeed online.
However, one of the major skills you must have or you must
learn is communication. You must learn how to communicate.
The web is all about communicating your points to your
visitors or viewers so you must acquire good communication
skills.

It really helps your marketing if you are a good writer
because you can easily get your points across with written
text or copy on your site. Writing skills can be learned
but many beginning marketers don't fully understand how
important their writing skills will be to their success.
You must be able to communicate on your site, in your
newsletters, with your customers... might sound a bit
obvious but you would be surprised at how many marketers
lack this simple, yet necessary skill.

But don't fret, because once upon a time, the written word
was king online - but not any more. Videos are rapidly
taking the place of the printed word so anyone with a
camera can now be a success online. Of course, you still
need good communication skills even using videos, but many
marketers have found this is a much easier way to
communicate information about their site or product.

5. Lack Of Persistence

For me, one the most significant reasons most online
marketers/webmasters fail, is because of a lack of
persistence. They simply give up too soon. They try
something for a few weeks, even for a few months and then
they conclude this is not working and they give up.

Building a solid online business or viable website takes
time, a lot of time. Just because your business is online,
doesn't mean everything will fall into place overnight, it
takes time to establish a customer base. It takes time to
build your business relationships with others in your field.

Sometimes, it may take years before you see some solid
returns. It was three years before I saw any significant
revenue coming from my online ventures, and another year
before I could summon enough courage to do this online
marketing full time. If I had given up and not persisted at
this web stuff, I would not be writing this article right
now.

Building top rankings for your keywords in the search
engines (especially Google) can take months, even years
before you see any results. The real key is to be
persistent and keep at it, day after day, until you get
those top rankings. You simply must be persistent or you
will fail.

In conclusion, having said all that, you must also realize
there are plenty of exceptions to all of the above. There
have been countless success stories on the web where
someone has come up with a novel idea or product and become
successful overnight. The web can offer immediate success
for some, but for most of us, it will take some time and
hard effort on our part to build a successful online
business. Just try to avoid many of the pitfalls or reasons
listed above and you will have a better chance of placing
yourself in the success column.
===========================================================
The author is a full-time online marketer who has numerous
websites. For the latest web marketing tools try:
http://www.bizwaremagic.com .
If you liked the article above, why not try this Free 7 Day
Marketing Course here: http://www.marketingtoolguide.com
2009 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.
===========================================================

Multiply Your Marketing Like a Virus
By Michel Fortin (c) 2009

In today's Internet, conversations are cropping up all over
the place. People are talking. They are talking about
products. They are talking about businesses. And they are
certainly talking about their experiences.

When you look at how blogs, forums and social networking
sites have exploded in the last few years, you can see how
powerful word-of-mouth is. But the question is, is it all
really important? Can it really help your business?

Yes.

And I'm not talking about traffic. And you don't need to be
controversial, either. I'm talking creating systems to
leverage, manage and profit from the "buzz."

Word-of-mouth is one of the most powerful lead and business
generation processes there is. Online, some people call it
"word-of-mouse." But we know it more as viral marketing.

Viral marketing is the process of implementing means or
tools through which the knowledge of your existence self-
propagates. Like a virus, your visibility spreads throughout
a network of people who refer you to each other.

Notwithstanding the power of backlinking, traffic and SEO,
viral marketing is key for a number of reasons. Success in
the offline world is "location, location, location." The
Internet is no different. Your success depends highly on the
number of locations you appear online - places on which your
site, link, company or product name exist.

In essence, to expand your reach, you need to be in as many
places as possible, talked about by as many people as
possible and be in front of as many eyeballs as possible.

With viral marketing, there are three ways of doing it:

Create content
Create applications
Create systems

The first is self-explanatory. Your content may be
controversial or buzzworthy. It may create raging fans - or
enraged enemies.

The second is simple: you create an application - whether
it's a video, audio, file, software, document, etc - that
people can pass around, and thus proliferates the knowledge
of your existence on the web through other people's efforts.

I might write about these two at a later time. But for now,
the one on which I want to focus is the third: creating a
system.

Before I give you some examples, let me explain why word-of-
mouth works wonders. Those who get to know you or to know
about you through a third party grant you a higher level of
confidence, credibility and loyalty. According to Dr. Robert
Cialdini in his amazing book, "Influence: The Psychology of
Persuasion," this is social proof in action.

Remember a dictum a mentor of mine once told me, which is:
"Implication is far more powerful than specification." In
other words, if you tell people you're the best, that you're
the leader in your field, or that your product is the best
solution to their needs, your self-serving promotional bias
makes it all suspect.

However, if someone other than you - whether it's on a blog,
in an email, on a social networking site or in person - says
to another that you are indeed the best or that you do have
the best solution to their problems, how much more
believable will that person's statement be? How much more
credible and trustworthy?

The answer is "definitely more."

Accordingly, word-of-mouth is not only important because it
creates an awareness of your business (let alone traffic),
but also it is important to the degree to which third party
marketing indirectly communicates greater credibility,
superiority and value of the products or services you offer.

In his book "The 22 Immutable Laws of Branding," Al Ries
stresses the importance of leadership and how that
leadership is communicated.

According to Ries, people never buy the best - they only
think they do. They usually buy the leader (or what they
perceive as being the best). And that perception is often
molded by what they are told and by what others do, not by
what is fact or by what is being advertised.

Coke, for example, outsells Pepsi. But according to Ries,
taste tests reveal that Pepsi is the better tasting brand.
So, why does Coke still beat Pepsi in sales? It is not
because it is the leader in the marketplace or promoted
itself as such but because it is known as the leader. And
the reason it is known as the leader is because Coke was the
first cola "in the mind" of the marketplace.

It is the one most talked about, even to this day. When a
person is introduced to cola for the first time, they are
often told to try Coke. Restaurant patrons still ask for
"coke," even when Pepsi is the only cola served. Why is
that? While other colas are bombarding them with marketing
messages, people have heard of Coke first, and most likely
from other people.

Consequently, if people hear about you from other people,
and not some advertisement or pitch, this social proof will
create not only a certain buzzworthiness about you but also
an almost instant trustworthiness.

How do you do that? The most significant method is to be the
first. If your business or website is unique, focuses on a
niche or is the first in some category, the knowledge of
your existence will spread quite naturally, almost like
wildfire. It becomes viral in and of itself, in other words.

Now, I'm not saying you need to be new. I'm only saying you
need to be unique. Or better yet, you need to be the first.
Whether it's catering an existing product to a new niche, or
adding a new twist to an existing product, you become the
first.

I said it before: don't be the best, be the first. But more
important, as Ries pointed out, "Don't be the first in the
marketplace, be the first in the MIND of the marketplace."

That said, there are ways to use systems that will leverage
the spreading of that message, on the other hand, which
helps to multiply your marketing punch. Such systems both
simulate and stimulate word-of-mouth advertising.

Networking systems, for example, include strategic marketing
alliances, joint ventures, and affiliate programs. And
unlike the more traditional traffic generators such as ads
and search engines, these specific tools are much more
effective since they are used by third parties and not by
the original advertiser.

===

In these cases, people don't find you. They are told where
you are because someone told them about you - especially if
that "someone" is a person whose opinion they value.

If you received a call, letter or email from someone you
know (and especially trust) referring you to a particular
company, how much more credible will that referral be when
compared to a blatant advertisement coming from the company
itself?

You got it. A lot more.

When we think of viruses, we remember when "Melissa" and "I
Love You" hit the scene in the late 90s and early 2000s. No,
they weren't some kind of adult-oriented websites, but
computer viruses (or is that virii?).

But here's why they were so effective: the devious (or
perhaps even brilliant) way these viruses worked was that,
after opening the email attachment, it sent more virus-
infected emails to the first fifty people in your address
book without your knowledge.

While we are bombarded with spam and phishing attempts, and
anti-virus warnings telling us to never open an attachment
from an unknown person, how can we resist doing so when the
email apparently comes from someone we actually do know
(since the virus uses address books to multiply itself and
even personalizes the email with that person's name)?

We can certainly learn the way viruses work - and, in the
same way, apply that process to online marketing.

How? Remember that good ol' fashion process called
"networking"? According to Jill Griffin's wonderful book
"Customer Loyalty: How to Earn it, How to Keep it," we are
more open, trusting and loyal when doing business with or
being marketed by people we know - and we certainly refer
them to others more often as well.

Networking grants you the ability to reach corners untapped
- areas that would have been unreachable otherwise. I
personally don't advocate traditional networking (the
simple, "I'm open for business" kind) because, in my
experience, it hasn't brought me anything substantial in
return. While it can be a fantastic marketing tool, the way
in which networking is conducted is often the reason why it
does not produce any favorable results.

When you're only networking, more often than not people will
want something in return - otherwise, they will lose
interest or stop sending referrals if you don't take the
time to recognize their efforts. A way to consistently
reward others is to turn your networking efforts into
systems - in other words, to develop strategic marketing
alliances.

There are many ways to accomplish this. But the most
effective forms of networking are those that are
systematized.

A traditional network is one in which qualified leads that
you can both share, or information about each other that is
promoted to each other's market, clientele or subscribers.
This way, you can effectively cross-promote or share markets
with each other. As long as your alliance logically shares a
same target market but without directly competing with you,
it could be potentially rewarding.

On the Internet, this technique is one in which a
systematized method of cross-promotion between you and your
alliance through a unique, joint marketing effort is
created. It is also often referred to as a "joint venture."

For example, this includes the coupling of complementary
products or services in a single offer that's exclusively
marketed to each other's market. While different, these
offers are combined and marketed under the banner of a
single promotion.

Whose product or offer can you bundle with yours to create
an entirely new and distinct package?

In its simplest form, if your alliance sells a product to a
market that matches yours, they can add to their offer
additional products, services or bonuses from you, which may
include an exclusive special offer for one of your products
as an upsell.

But the best method I've found is when you create an
entirely distinct product with those from two or more
strategic alliances, amalgamating existing products from all
companies into a single offer that's sold simultaneously
from your partners' sites.

For example, you sell cookware online. You can easily team
up with a publisher specializing in cookbooks and throw a
book in the mix. While you raise the price and split the
profits with the publisher, you instantly raise the
perceived value of the cookware through a co-branded
approach or a combined package of non-competing products or
services.

Best of all, each of you market the "new" product separately
while sharing in each other's traffic, market, lead-base and
referral-sources (i.e., your own respective networks,
including affiliates, "fans" and even suppliers) - thus
doubling the reach with the same marketing effort.

If they have their own distinct affiliate program, network
of affiliates and fan base, including their own blogs for
instance, they can leverage the knowledge of your existence
quite rapidly. And vice versa.

Ultimately, by leveraging the efforts of others you not only
propagate the knowledge of your existence on the web, but
also you create trust and credibility. And if you cater to a
new market, or offer a new product by taking an existing
product and giving it a new twist, you also give yourself an
extra dose of buzzworthiness, too.
===========================================================
Michel Fortin is a direct response copywriter, marketing
strategy consultant, and instrumental in some of the most
lucrative online businesses and wildly successful marketing
campaigns to ever hit the web. For more articles like this
one, please visit his blog at http://www.michelfortin.com/
and subscribe to his RSS feed.
===========================================================

Using Social Media to Boost Search Engine Results
By Lauren Hobson (c) 2009

Most of us are well aware that the search engines frequently
change their algorithms to improve search results for users (and
foil spammers), which can make it challenging for small
businesses just to keep up. But as web technology continues to
evolve, it also creates new opportunities for small businesses
to improve their SEO strategies and boost their rankings as
well. Social media (sites like Facebook, Twitter, LinkedIn,
Technorati, Digg, etc.) provide an excellent opportunity for
small businesses to not only promote their products and services
online, but also to gain significant ground in the search engine
results.

One of the most critical components to getting top search engine
rankings is the number of inbound links and link popularity a
web site is able to build. Although there are several existing
link building strategies available to small businesses (e.g.,
press releases, directory submissions, article syndication,
etc.), social media can help create additional high-value,
on-target inbound links that are essential to achieving top
placements in the search engines.

For example, each time you use Twitter to publish a link to new
content on your web site, that link gets "planted" on the
Twitter page of each person following you, and has the potential
to spread even further as your followers share that information
with their own network of contacts.

Integrated Social Marketing (ISM)TM

If you have properly integrated your social networking profiles
together, that same Twitter "tweet" could then be fed via RSS to
your Facebook business profile, your corporate blog, your
LinkedIn account, and any number of other social sites that you
have set up for your business. It's not a far stretch to imagine
the link you broadcast on Twitter could reach dozens, hundreds,
or even thousands of other places on the web, all pointing back
to your web site! By integrating your social networking
profiles with each other, with your web site, and with your
existing marketing initiatives, you can easily make one single
marketing action (such as a tweet) show up in multiple places
online, each containing a new, relevant inbound link to your
site.

Quantity AND Quality

In addition to the sheer number of inbound links that are
created through social marketing, the value of the links that
are created is another important criterion that search engines
consider. To be valued by the search engines, inbound links must
be from relevant, "quality" web sites, and search engines today
give social sites like Facebook and Twitter great value. These
sites are highly visible to the search engines, and are
constantly taking updates from users. Links tend to be shared
according to subject matter, which means the search engines will
see them as being relevant and on-target. All of these factors
combine to create high-quality inbound links in the eyes of the
search engines.

Online Visibility and Branding

Creating visibility for your business and your "brand" is really
key when using social media for building links. The power of
social media is realized when other users see your links or
content, then share that information with their own network of
contacts. Simply adding a bunch of links to your social profiles
is not enough; you need to have a strong reputation and a brand
that users trust so they will feel comfortable sharing your
content with others. Brand recognition typically leads to
natural link building anyway, which means your inbound links
will end up coming from bloggers, colleagues, customers, and
other people who are exposed to your links and find them useful
enough to share with their own contacts.

The Proof is in the Rankings

A recent example from Website Magazine explained somewhat
surprising results when they searched for their publication's
name in Google. As expected, their web site came up as the
number one listing on the results page. But what was not
expected was the number three listing on the results page was
the magazine's Twitter page. They then performed a number of
Google searches for the terms "Chicago Tribune," "Chicago Public
Golf," and "Daily Career Tips," all with similar results in
Google - the Twitter page for each of these terms came up near
the top of the search engine results every time.

The conclusion was that given these results, Google must be
giving serious weight to Twitter content, and I happen to agree.
The search engines of course keep their ranking algorithms
top-secret, so there's no way to know how much weight (if any)
is really given to Twitter or other social media sites. But
results like those in the example above are hard to ignore!

A Great Opportunity

Social media is here to stay, and small businesses are beginning
to use it to effectively promote their businesses, reach their
customers, find new leads, keep customer mindshare, and
instantly communicate with customers. But maybe one of the
biggest benefits of adding social media to your marketing mix is
the creation of high-value, on-target inbound links that can
help improve visibility in the search engines and boost your
business to the top of the search engine rankings.
================================================================
Lauren Hobson, President of Five Sparrows, LLC
(http://www.fivesparrows.com/), has more than 16 years of
experience in small business technology writing, marketing, and
web site design and development. Five Sparrows provides
professional web site and marketing services to small businesses
and non-profit organizations, giving them access to high-quality
services at affordable prices. To read articles or subscribe to
Biz Talk, please visit http://www.FiveSparrows.com/biztalk.htm.
================================================================

When most people think of press releases, they think media attention. Press releases can also be used to gain quality inbound links to your web site, though.

As part of your overall link building strategy, there are a few reasons why press release writing can be beneficial: get one way links from quality sites, earn links from sites that find you via a press release, and get placed on relevant directories that re-distribute press releases.

To write an optimized press release, start with these steps:

Define Keyword

When writing a press release, identify one keyword that you want to rank for. There are a few free tools that you can use to determine which keywords receive the most traffic, including Google Keyword External, SEO Books Keyword Tool, and ActualKeywords.com.
Pick a keyword that is relevant to your site, receives a considerable amount of monthly traffic, and that will be used on the page that you are trying to rank. The keyword should ideally be in the Title of the page, in an H1 tag, included in the body, and used in your internal linking structure.

Include Keyword Throughout Release

Once you’ve identified a keyword, write out a rough draft of your press release, making sure to include the keyword throughout your release.

The keyword should be included, at minimum, in the header of your press release, one to three times in the body of the release, and at least once in the “About” section of your press release.

Hyperlink Thoughtfully

For press release services that allow you to include hyperlinks within the release, make sure to hyperlink from the keyword you identified instead of using non-optimized keywords like “click here.”

While not all press release services allow html or hyperlinking, most will allow you to at least include a link back to your site in a resource or contact box, or once in the “about” section.

Consider the Upgrade Option

If presented with the opportunity to upgrade, in most cases, do so. Upgrades generally offer you the opportunity to specify the anchor text of a hyperlink or in some cases, include a hyperlink that a free package doesn’t allow.

Not all upgrades are created equally, though. Consider the page rank, traffic volume, trust factors, and cost when determining whether to upgrade or not.

Distribute to a Variety of Services

When submitting press releases for link building purposes, don’t submit to just one service – instead submit to a variety. Some press release sites will check to make sure that your release is unique, however, so make sure to distribute to those sites first.

Start with the quality sites that have a number of links and tend to be picked up by the press; also re-write some of the verbiage in your release so as to avoid duplicate content.

Simple things like re-writing the header or a few sentences within the release can make sure that your release will be picked up by a number of services.

About the Author: Rachel Kuptz – Karrak Interactive provides press release writer and article writer services to small businesses and startups at cost efficient prices. Receive a full list of free press release distribution sites or inquire about services, pricing, or monthly packages, visit Karrak Interactive.